Winningtheanswer,notjusttheclick,foraFortune100insurer

A national insurance carrier discovered AI assistants were recommending competitors by name for its highest-value product lines, and used Vantage to reverse it inside two quarters.

Internal research showed a growing share of quote-comparison research now happens inside AI chat tools rather than search. An audit revealed the carrier was frequently omitted or mischaracterized in AI answers about its core coverage categories, while two competitors were named consistently.

JMA ran a cross-engine visibility audit across ChatGPT, Perplexity, Gemini, and Google AI Overviews, mapped every answer gap by product line, then rebuilt the carrier's structured data, authoritative content, and entity signals to close them, with continuous monitoring to catch new gaps as engines updated.