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A consumer electronics brand's enterprise sales site was actively costing it deals against category leaders; a full Loom rebuild reversed the perception gap in under four months.

The brand's enterprise-facing site was templated, slow, and inconsistent with the premium positioning of its products, and sales leadership had started hearing about it directly from prospects during the buying process.

JMA designed and engineered a new site from the ground up as one team, from information architecture through motion design to deployment, purpose-built for the brand's enterprise buyers and benchmarked against category leaders at every stage.